“Make Money On Internet” vs “Make Money On The Internet”
In this article, we will explore a quick and simple way to find high search volume / low competition keywords. All this requires is a free keyword tool and a little lateral thinking.
We are going to start with the premise that it is not uncommon for people to make spelling and/or grammatical errors when typing their search query into a search engine. Google recognizes this and offers to search for the correct phrase if it thinks you got it wrong. But some of these “errors” may be on purpose, e.g. searching for “make money on internet” as opposed to the grammatically correct “make money on the internet”. My research and testing has shown time and again that many of these intentional “grammar mistakes” can be a gold mine of high search volume / low competition keywords.
When doing keyword research, I like to keep things simple , time and experience has shown that to be the most efficient method. I consider these 4 main factors:
- Relevancy – of the keyword to the content on our page/site
- Search Volume / Potential Traffic
- Competition, and our ability to beat it easily
- Commercial Intent, or lack thereof
For this example we are going to be looking at #2 – Volume/Traffic and #3 Competition, and the different results we get due to the missing “the” between our original keyword “make money on the internet” and the not so grammatically correct “make money on internet”.
And to do this we will use the fantastic free tool Traffic Travis (click here to download Traffic Travis for FREE) to do our keyword research, as it keeps things pretty simple, as you will see below. If you don’t have Traffic Travis, then follow the screen shots and you will be able to understand what is going on.
NOTE before we start: The purpose of this exercise is to show you how to quickly and simply uncover high volume / low competition keywords. It is not a full tutorial on how to use all the features and understand all the info presented by Traffic Travis. In fact that is the beauty of Traffic Travis, because of its simple interface, it can be used by complete beginners to do quick and effective keyword and SEO research, or if needed it is a fully-featured SEO toolbox. For a full tutorial on how to use all of Traffic Travis’s features, I suggest you download it from here (Traffic Travis) and watch the video tutorials. I have found it to be the simplest and easiest keyword/SEO tool that I have used.
So first, lets look at search volume for our keyword and similar keywords. We use the “Keyword Tools” module of Traffic Travis for this (see pic below).
KEYWORD TOOLS → enter SEARCH TERM “make money on the internet” → click FETCH KEYWORDS → fill in CAPTCHA → click SUBMIT
You now have a list of 200 related keywords that you can sort by clicking the column headings. In this example will will sort alphabetically by clicking the KEYWORD heading, and scroll down till we find “make money on the internet”.
As you can see from the results below, “make money on the internet” has 5499 daily Google searches. And if you have a look at some of the related keywords, you can see that “make money on internet” has 6699 daily Google searches.
Very interesting indeed. More people are searching for “make money on internet” than for “make money on the internet”.
OK, so now let’s look at the competition for both these keywords. For this we use the “SEO Analysis” module of Traffic Travis (see pic below)
SEO ANALYSIS → enter “make money on the internet” in the PHRASE TO ANALYZE box → ANALYZE TOP 10 RESULTS → click the ANALYZE button
“make money on the internet” = 1 star = Very difficult to compete against.
Now we will do the same for the keyword “make money on internet”
SEO ANALYSIS → enter “make money on internet” in the PHRASE TO ANALYZE box → ANALYZE TOP 10 RESULTS → click the ANALYZE button
“make money on internet” = 4 stars = Relatively Easy to compete against.
Well, well, well. Both keywords have good search volume (I use > 500/day as a rule of thumb).
BUT, “make money on internet” has less competition than “make money on the internet”.
So, it makes sense to target “make money on internet” as it has more searches, but less competition, thus giving you a much better chance of ranking higher in the SERPs (Search Engine Results Page) for the same amount of effort.
I hope that you can see from this simple example that with a little research and being willing to think a little outside the box, that it is easy to find high search volume / low competition keywords.
All the best and I hope this helps you with your make money on internet ventures
The team at corbinproverb.com