Email List Building Essentials

One of the most important steps in any type of online business is email list building and this process should be seen as building your client database. A business without a client database cannot function, cannot make money and cannot be sustained.

Most online entrepreneurs think that if they have a website they will be successful, but they forget that they need to have visitors to their site. A website that is not effectively marketed means absolutely nothing to the online entrepreneur therefore email list building should be regarded as the most important part of any online business strategy.

The More You Give, The More You Get

The most popular method of email list building is offering content to your subscribers. Content can take the form of high quality information or coaching newsletters. Most people go online to either communicate or to learn something.

If you offer you subscribers something of quality, they will forward your newsletters to their friends and colleagues and you will see rapid growth in your email marketing list.

Make it Easy Peasy

Make it easy for people to subscribe to your list. Place your subscription box in a very prominent area, preferably the top left hand area of your site because this is were the website visitor looks first. Invite them to join your email list by offering a free gift, something that is of real value, such as an e-book, access to a private “members only” area etc. Just make sure that the item you are offering is relevant to your site, and of interest to your visitors. By providing something of real value to your visitors, you show them that you are serious about helping them right from the get-go.

When people start browsing a site, they soon forget that they wanted to subscribe, but having a subscription box on each page of your website will eliminate this problem and will contribute greatly to your email list building strategy. You could even add a pop-up to appear when they arrive or leave your site, where you ask them to subscribe to your content.

Treat Others as You Would Like Them to Treat You

People do not like to give out their emails to anyone and therefore you should assure them of their privacy. Place the following notice on your subscription form: ‘Your privacy is very important to us. Your submitted information will never be sold or disclosed to a third party.’ Testing has shown that this significantly increases the number of people who will fill in the box.

Click HERE to discover some amazing email list building secrets

Email List Building is not a market research exercise. Do not ask first time visitors about their gender, age, address and other information. All you need to build an email list is a name and an email address. You could always get the additional information later if you really need it.

This is a No SPAM Zone

Wikipedia estimates that over 150 billion spam emails are sent per day. If your email marketing adds to this number you will alienate future business and this will impact negatively on your email list building. Ensure that you have the recipient’s permission to send them email marketing letters to avoid being trashed or delegated to the spam folder. The most common method (and now legally required in most countries) of doing this is called “double opt-in”. Basically, when someone subscribes to your list, they receive an email with a link asking them to confirm their subscription. Only once they click the link will they be added to your email list.

By incorporating these tips and tactics in your email list building endeavors, you will see an increase in your list, and your profits, for years to come.

The team at corbinproverb.com